In high‑stakes multilingual events, AI interpreting often delivers a stream of translated words without ensuring real understanding. A new peer‑reviewed study comparing human interpreters with a commercial AI speech translation system at a UN climate press conference shows that human interpreting still leads to higher comprehension, lower cognitive load and clearer reconstruction of the speaker’s message.

The success of multilingual events hinges upon excellent live translation services: no interpreters, no party! But exactly how many interpreters do you need to make your event a success?

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Learn how global brands use live translation on Zoom to amplify their message and reach global audiences streamlining their marketing and PR efforts.

Countries like Italy, France, and Spain rank in the “moderate” to “low” proficiency categories. Globally, key business markets such as China, Brazil, and Mexico have large professional populations with limited English skills. Crucially, the data is often not disaggregated by proficiency level – only a fraction of the 1.5 billion people can read, write, speak and understand English at an advanced level.
When English is the only language offered at international events, a significant portion of potential attendees, speakers, and sponsors are either excluded altogether or forced into passive participation.

Events that operate solely in English are leaving money on the table because they unintentionally exclude a massive audience: professionals, decision-makers, and potential buyers who don’t speak English fluently enough to engage confidently.
This impacts your bottom line: restricted speaker choices, lower engagement, reduced reach and conversions. The solution is easy: interpreters.

I gave AI live translation an honest go – here’s what I thought of the technology’s advancement.